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Sustainable Fashion... What is sustainable fashion? Some might believe that it is the same as slow fashion, the change in people’s habits from mass consumerism to a slower, more holistic approach to fashion and purchasing. Arguably sustainable fashion, or an aspect of it at least. To me and Dzihic sustainable fashion is about the materials that are used within fashion and clothing. The concept of buying 10 t-shirts of which you will wear 3 doesn’t matter as much as what happens to them when they are thrown away. For us, the idea that when you throw away a jumper or...

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Some of the benefits of 100% cotton t-shirts and why they are my preferred material. Keep reading and check it out.

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Why is sustainable clothing so important and why is building a sustainable clothing brand needed now? The benefits of both are obvious but convincing people of this requires time and effort.

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Picture this, you're working in a store during a night shift. Recently released from your high-end job, deciding whether the last packet of crisps will fit on the shelf or if you will have to put it on top of the shelf taking up precious space, knowing you'll need it later on.  Thinking about where you're life has gone at the age of 28. You work your shift and feel sorry for yourself because your life up to that point was quite ideal. Working your way up the corporate ladder to senior management to now finding yourself not. Still thankful...

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